Lance Pincock
The ideas, the book, the journal, and the record of a mind changing in public.
Enter the body of work →The work beside the writing
I look for the decision beneath the request.
A client asks for an ad, a page, or more leads. The useful work begins one level lower: what evidence would change the diagnosis, and who will carry the decision into the live system?
One method, three homes
The sites do different jobs.
Mimetic Intelligence
The research layer: Snapshot, Verdict, and ATLAS. Source-linked evidence becomes a bounded decision with confidence and break conditions.
See the research ladder →The Mimetic Method
The implementation layer: offers, ads, funnels, media, measurement, and revision connected to the original diagnosis.
See how the agency operates →The operating sequence
Evidence before activity.
Inspect
Buyer language, current marketing, measurement, and competing explanations.
Decide
Name the mechanism, confidence, first move, and condition that changes the recommendation.
Build
Translate the decision into copy, creative, pages, and tracking.
Operate
Launch, measure revenue-connected outcomes, and revise around the next constraint.
One governed receipt
A page rebuild reviewed against the numbers.
~6% to ~10% order rate. ~$13,000 to ~$26,000 monthly revenue.
One education product, one rebuilt sales page, same ad budget, and the same order form for the compared periods.
The rebuilt sales page was the known material change and leading explanation. The review did not rule out every other influence. Results are specific to the client, market, offer, and period.
Choose the next room
Research, implementation, or reading.
If the decision is unclear, start with Mimetic Intelligence. If the diagnosis is clear and the system needs to be built and operated, start with The Mimetic Method. If you are still forming the question, stay in the journal.